Matt Normand

Company: University of the Pacific

Position: Professor and Chair

Overview

I am a professor of psychology at the University of the Pacific. I also am a behavioral psychologist, by training and trade. I think B. F. Skinner is one of the most important dead white males of all time.

As a researcher, my primary goal is to understand how our circumstances, past and present, influence our behavior and, in turn, our health.

Publications

Normand, M. P., Dallery, J., & Slanzi, C. M. (2021). Leveraging applied behavior analysis research and practice in the service of public health. Journal of Applied Behavior Analysis, 54(2), 457-483. https://doi.org/10.1002/jaba.749

LeBlanc, L. A., Lerman, D. C., & Normand, M. P. (2020). Behavior analytic contributions to public health and telehealth. Journal of Applied Behavior Analysis, 53(3), 1208-1218. https://doi.org/10.1002/jaba.749

Normand, M. P., & Gibson, J. L. (2020). Behavioral approaches to weight management for health and wellness. Pediatric Clinics of North America, 67(3), 537-546. https://doi.org/10.1016/j.pcl.2020.02.008

Normand, M. P., & Bober, J. (2020). Health coaching by behavior analysts in practice: How and why. Behavior Analysis: Research and Practice, 20(2), 108-119. https://doi.org/10.1037/bar0000171

Cruz-Khalili, A., Bettencourt, K., Kohn, C. S., Normand, M. P., & Schlinger, H. D. (2019). Use of repeated within-subject measures to assess infants’ preference for similar others. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2019.02239

Normand, M. P., & Burji, C. (2019). Using the Step it UP! Game to increase physical activity during physical-education classes. Journal of Applied Behavior Analysis, 53(2), 1071-1079. https://doi.org/10.1002/jaba.624

Patel, R. R., Normand, M. P., & Kohn, C. S. (2019). Incentivizing physical activity for preschool children using token reinforcement. Journal of Applied Behavior Analysis, 52, 499-515. https://doi.org/10.1002/jaba.536

Normand, M. P. (2019). The language of science. Perspectives on Behavior Science, 42(3), 675-688. https://doi.org/10.1007/s40614-017-0123-8

Vollmer, T. R., Joslyn, P. R., & Normand, M. P. (2018). Behaviorism. In G. Ritzer (Ed.), Wiley Blackwell Encyclopedia of Sociology (2nd ed.). Wiley.

Ong, T., Normand, M. P., & Schenk, M. J. (2018). Using equivalence-based instruction to teach college students to identify logical fallacies. Behavioral Interventions, 33(2), 122-135. https://doi.org/10.1002/bin.1512

Hankla, M. E., Kohn, C. S., & Normand, M. P. (2017). Teaching college students to pour accurately: Effects of Behavioral Skills Training and peer modeling. Behavioral Interventions, 33(2), 136-149. https://doi.org/10.1002/bin.1509

Galbraith, L., & Normand, M. P. (2017). Step it up: Using the Good Behavior Game to increase physical activity with elementary school students at recess. Journal of Applied Behavior Analysis, 50(4), 856-860. https://doi.org/10.1002/jaba.402

Nighbor, T. D., Kohn, C. S., Normand, M. P., & Schlinger, H. D. (2017). Stability of infants’ preference for prosocial others: Implications for research based on single-choice paradigms. PlosONE, 12(6): e0178818.

Boga, V, & Normand, M. P. (2017). The opportunity to choose the activity context does not increase moderate-to-vigorous physical activity exhibited by preschool children. Psychological Record, 67, 189-196. https://doi.org/10.1007/s40732-017-0242-3

Normand, M. P. (2016). Less is more: Psychologists can learn more by studying fewer people. Frontiers in Psychology, 7:934. https://doi.org/10.3389/fpsyg.2016.00934

Zerger, H. M., Normand, M. P, Boga, V., & Patel, R. A. (2016). Adult attention and interaction can increase moderate-to-vigorous physical activity in young children. Journal of Applied Behavior Analysis, 49, 449-459. https://doi.org/10.1002/jaba.317

Oliver, A. C., Pratt, L. A., & Normand, M. P. (2015). A survey of functional behavior assessment methods used by behavior analysts in practice. Journal of Applied Behavior Analysis, 48, 817-829. https://doi.org/10.1002/jaba.256

Normand, M. P., Dallery, J., & Ong, T. (2015). Applied behavior analysis for health and fitness. In H. Roane, J. Ringdahl, & T. Falcomata (Eds.), Clinical and organizational applications of applied behavior analysis (pp. 555-582). Elsevier.

Larson, T. A., Normand, M. P., Morley, A. J., & Hustyi, K. M. (2014). The role of the physical environment in promoting physical activity in children across different group compositions. Behavior Modification, 38, 837-851. https://doi.org/10.1177/0145445514543466

Normand, M. P. (2014). Opening Skinner’s box: An introduction. The Behavior Analyst, 37, 67-68.

Larson, T. A., Normand, M. P., Morley, A. J., & Miller, B. G. (2014). Further evaluation of a functional analysis of moderate-to-vigorous physical activity in young children. Journal of Applied Behavior Analysis, 47, 219-230.

Normand, M. P., & Kohn, C. S. (2013). Don’t wag the dog: Extending the reach of applied behavior analysis. The Behavior Analyst, 36, 109-122.

Larson, T. A., Normand, M. P., Morley, A. J., & Miller, B. G. (2013). A functional analysis of moderate-to-vigorous physical activity in young children. Journal of Applied Behavior Analysis, 46, 199-207.

Schlinger, H. D., & Normand, M. P. (2013). On the origin and functions of the term “functional analysis.” Journal of Applied Behavior Analysis, 46, 285-288.

Plavnick, J. B., & Normand, M. P. (2013). Functional analysis of verbal behavior: A brief review. Journal of Applied Behavior Analysis, 46, 349-353.

Hustyi, K. M., Normand, M. P., Larson, T. A., & Morley, A. J. (2012). The effect of outdoor activity context on physical activity in preschool children. Journal of Applied Behavior Analysis, 45, 401-405.

Hustyi, K. M., Normand, M. P., & Larson, T. A. (2011). Behavioral assessment of physical activity in obese pre-school children. Journal of Applied Behavior Analysis, 44, 635-639.

Normand, M. P., & Beaulieu, L. (2011). Further evaluation of response-independent delivery of preferred stimuli on child compliance. Journal of Applied Behavior Analysis, 44, 665-669.

Larson, T. A., Normand, M. P., & Hustyi, K. M. (2011). Preliminary evaluation of an observation system for recording physical activity in children. Behavioral Interventions, 26, 193-203.

Normand, M. P., Machado, M. A., Hustyi, K. M., & Morley, A. J. (2011). Infant sign training and functional analysis. Journal of Applied Behavior Analysis, 44, 305-314.

Normand, M. P., & Kohn, C. S. (2011). Teach your children well: A review of Chance’s The Teacher’s Craft: The Ten Essential Skills of Effective Teaching. Journal of Applied Behavior Analysis, 44, 417-420.

Normand, M. P., Kestner, K.M., & Jessel, J. (2010). An analysis of treatment failure with the high-p instruction sequence. Journal of Applied Behavior Analysis, 43, 735-738.

Normand, M. P., & Osborne, M. R. (2010). Promoting healthier food choices by college students using individualized dietary feedback. Behavioral Interventions, 25, 183-190.

Lafrance, D., Wilder, D. A., Normand, M. P., & Squires, J. L. (2009). Extending the assessment of functions of vocalizations in children with limited verbal repertoires. The Analysis of Verbal Behavior, 25, 19-32.

Normand, M. P. (2009). Much ado about nothing? Some comments on B. F. Skinner’s definition of verbal behavior. The Behavior Analyst, 32, 185-190.

Donaldson, J. M., & Normand, M. P.  (2009). Using goal setting, self-monitoring, and feedback to increase calorie expenditure in obese adults. Behavioral Interventions, 24, 73-83.

Normand, M. P. (2008). Increasing physical activity through self-monitoring, goal setting, and feedback. Behavioral Interventions, 23, 227-236.

Normand, M. P.  (2008).  Science, skepticism, and applied behavior analysis. Behavior Analysis in Practice, 1, 42-49.

Zuluaga, C. A., & Normand, M. P. (2008). Evaluation of the high-probability instruction sequence with and without programmed reinforcement. Journal of Applied Behavior Analysis, 41, 453-457.

Normand, M. P., Severtson, E.S., & Beavers, G. A. (2008). A functional analysis of non-vocal verbal behavior of a young child with autism. The Analysis of Verbal Behavior, 24, 63-67.

Martinez-Diaz, J., Freeman, T., Normand, M., & Heron, T.  (2007). Ethical practice of applied behavior analysis.  In J. Cooper, T. Heron, & W. Heward, Applied Behavior Analysis (2nd Ed.).  Upper Saddle River, NJ: Pearson/Merrill-Prentice Hall.

Normand, M., & Dallery, J. (2007). Mercury rising: Exposing the vaccine-autism myth.  Skeptic, 13, 32-36. [also published electronically in e-Skeptic on June 20, 2007 at www.skeptic.com/eskeptic/07-06-20.html]

Bullock, C., & Normand, M. P.  (2006). The effects of a high-probability instruction sequence and response-independent reinforcer delivery on child compliance. Journal of Applied Behavior Analysis, 39, 495-499.

Normand, M. P., & Knoll, M.  (2006). The effects of a stimulus-stimulus pairing procedure on the unprompted vocalizations of a young child diagnosed with autism. The Analysis of Verbal Behavior, 22, 81-85.

Normand, M. P., & Bailey, J. S.  (2006). The effects of celeration lines on visual analysis. Behavior Modification, 30, 295-314.

Normand, M. P.  (2005). Buckle up for safety: A comment on Reynolds & Schiffbauer (2004). The Behavior Analyst, 28, 161-162.

Wilder, D. A., Normand, M. P., & Atwell, J.  (2005). Noncontingent reinforcement as treatment for self-injury and food refusal and associated self-injury. Journal of Applied Behavior Analysis, 38, 549-553.

Palmer, D., Eshelman, J., Brandon, P., Layng, J., McDonough, C., Michael, J., Schoneberger,  T., Stemmer, N., Weitzman, R., & Normand, M.  (2004). Dialogue on private events. The Analysis of Verbal Behavior, 20, 111-128.

Normand, M.  (2002).  Verbal behavior: History and future.  The Behavior Analyst Today, 3, 41-44.

Normand, M.  (2001). Discussion of Williams’ “Service review: Increasing consumer benefits by linking service outcome data to direct-care staff’s decision making.”  In L. Hayes, R. Fleming, J. Austin, & M. Alavosius (Eds.), Organizational Change.  Reno, NV: Context Press.

Normand, M., Fossa, J., & Poling, A.  (2000). Publication trends in The Analysis of Verbal Behavior: 1982-1998. The Analysis of Verbal Behavior, 17, 167-173.

Byrne, T., & Normand, M.  (2000). The demon-haunted sentence: A skeptical analysis of reverse speech. The Skeptical Inquirer, 24, 46-49.

Poling, A., Dickinson, A. M., Austin, J., & Normand, M.  (2000). Basic behavioral research and organizational behavior management.  In J. Austin & J. E. Carr (Eds.), Handbook of applied behavior analysis.  Reno, NV: Context Press.

Poling, A., & Normand, M.  (1999). Noncontingent reinforcement: An inappropriate description of time-based schedules that reduce behavior. Journal of Applied Behavior Analysis, 32, 237-238.

Normand, M., Bucklin, B., & Austin, J.  (1999). The discussion of behavioral principles in JOBM. Journal of Organizational Behavior Management, 19, 45-56.

Education

2003   Ph.D., The Florida State University, Psychology (Cognitive and Behavioral Sciences) Major Professor: Jon S. Bailey

2002   M.S., The Florida State University, Psychology (Cognitive and Behavioral Sciences) Major Professor: Jon S. Bailey

1999   M.A., Western Michigan University, Psychology (Behavior Analysis) Major Professor: Alan D. Poling

1997   B.A., Western New England College, Psychology, Advisor: Henry D. Schlinger, Jr.

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